Determinants of e-Commerce Use at Different Educational Levels: Empirical Evidence from Turkey

Rapid spread of internet has made e-commerce an essential and effective tool for commercial transactions. The purpose this study is to investigate use differences between individuals in Turkey according their educational levels specify the relationship demographic characteristics use. In study, cross-sectional data obtained by Household Information Technologies Usage Survey were used. Binary logistic regression analysis was utilized determine factors associated with individuals. This concluded that variables income level, age, gender, occupation, region, social media use, banking, e-government, number information equipment a household people have relationships addition, it been found out showed It determined as result education level increased, tendency towards online shopping increased. Higher refers higher at both state private institutions more perception innovations. naturally positive effect on behaviors